Tag Archives: Decision-making in relationships

Too Many Options: How Choice Affects Attraction

choice overload in dating

Modern romance faces a paradox. While dating apps promise endless possibilities, new research shows excessive options often hinder connection. A 2024 Behavioral Science study of 804 adults reveals 62% experienced decision paralysis when presented with numerous romantic prospects. The “plenty fish” mentality clashes with human psychology. Swipe-based platforms now dominate American dating culture, with users …